Search Engine Optimization
Keywords are the new bookshelf.
People discover books through web search instead of browsing bookstores now. To help your book’s discoverability you want to use keywords (the words people might use to search for a book like yours) is as many places as possible.
Without sounding like a robot.
Consider using keywords in:
Your title or subtitle (if appropriate)1
Your book description
Image names (rename your images with keywords)
Alt text (use alt text to describe the image for unsighted viewers – don’t cram with keywords, but use those that are appropriate)
Website
Social media posts
Hashtags
Further Reading
If you want more strategic support for SEO marketing I’d highly recommend taking a course from Leonie Dawson.
Their course 40 Days to a Finished Book (affiliate link) includes practical tips on SEO focused on how to become an Amazon Bestseller. I also recommend their Marketing without Social Media workshop (affiliate link) is full of creative ideas to market your work outside the algorithm.
Let’s discuss.
Share your reflections or questions about this part of the process below.
For example: Before and After the Book Deal: A Writer’s Guide to Finishing, Publishing, Promoting, and Surviving Your First Book by Courtney Maum. This title is long for my personal taste, but is a masterclass in SEO!
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